Overview
9 units
Cold outreach as a craft. Phone tone, the 10-second opener, what to do when you only have the receptionist. Mailshots and follow-up cadence.
Programs·Acquisition·AGY·210
Cold calling and the gatekeeper
Practitioner · 9 units · 55 min · NL
For
Practitioner
Anyone who dreads the dialer. Practitioners working hot-lead lists who want a wider funnel.
Outcome
By the end
Hold a cold call without reading from a script, and get past the gatekeeper on the same first try.
Setup
3 units
- 01Cold tone: confident · direct · curious6 min
- 02The 10-second opener6 min
- 03Why scripts fail6 min
Practice
6 units
- 04Relevant-trigger patterns7 min
- 05The gatekeeper: three ways through7 min
- 06Voicemail that gets a callback6 min
- 07Mailshot · structure and follow-up7 min
- 08Drill: 8 cold-call openings6 min
- 09Quiz: spot the wrong tone4 min
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