Cold calling and the gatekeeper

Overview

9 units

Cold outreach as a craft. Phone tone, the 10-second opener, what to do when you only have the receptionist. Mailshots and follow-up cadence.

For

Intermediate

Anyone who dreads the dialer. Practitioners working hot-lead lists who want a wider funnel.

Outcome

By the end

Hold a cold call without reading from a script, and get past the gatekeeper on the first try.