Field-tested
Nothing is theoretical. Each entry has been used on a live call before it lands in the kennisbank.
The kennisbank
Every canonical sales answer, in one place.
IPMERC is the kennisbank for recruitment-sales teams. Field-tested answers to the questions consultants actually ask — structured, versioned, and served to every tool you ship.
159
Kennisbank entries
11
Training drills
7
Top-level categories
The Kennisbank
The source of truth for what to say, and when.
The Kennisbank is the core. Every entry is an answer that worked on a real call — an open question that uncovered a pijnpunt, a FAB that closed a deal, a WRIOC response to "te duur" that actually moved the conversation forward. Consultants keep adding, the canon keeps sharpening, and everything downstream — drills, chat assistants, training tools — drinks from the same well.
Canonical
One answer per question, owned and versioned. No conflicting copies scattered across tools and docs.
Wired everywhere
Consumer apps pull from the kennisbank over an authenticated API. Update once, propagate everywhere.
Frameworks inside
Built on the three frameworks consultants actually use.
The kennisbank is organized around the methods recruitment-sales teams already run on. Every entry maps cleanly back to one of these — so when a consultant asks "what do I say next?", the answer is one click away.
IPMERC
Intro · Probe · Match · Expand · Rules of Engagement · Close
The six-phase structure for a recruitment-sales call — from opening to a confirmed next step. Each phase has its own do's, don'ts, and reference questions in the kennisbank.
WRIOC
Welcome · Re-examine · Isolate · Overcome · Close
The objection-handling pattern. Don't argue the bezwaar — surface what's underneath, isolate it, and answer with a FAB or a script the team has already proven.
FAB
Feature · Advantage · Benefit
Translate what you do into what the buyer gets, in that order. The kennisbank pairs each FAB to the pijnpunt it answers — for kandidaten, prospects, and klanten.
By topic
What's in the kennisbank.
Seven top-level buckets, each broken into sub-topics. Counts update live from the database.
Frameworks0 entries
Gespreksstructuren en methodieken
Open vragen0 entries
Discovery-vragen per doelgroep
Bezwaren behandelen0 entries
Hoe je veelvoorkomende bezwaren wegneemt
Acquisitie & cold outreach4 entries
Cold calling, mailshots, hot leads
Proces & planning9 entries
SMART, dagplanning, recruitment proces
Templates & communicatie15 entries
E-mail, InMail, voicemail, openings
Mentaliteit & ontwikkeling30 entries
Sales mindset, eigen ontwikkeling, manager comms
How it works
The kennisbank lives in the middle.
The kennisbank
Categorized, versioned answers. Every change is logged. Consumer apps see a single canonical truth.
The API
A versioned REST surface. Each consuming app authenticates with its own key. Every call is logged so usage is auditable.
The admin
A single-operator console. Browse, edit, manage API keys, and (soon) chat with Claude Sonnet to extend the kennisbank itself.