Programs·Agency operations·AGY·320

Retained search and partnerships

Advanced · 7 units · 60 min · NL

Overview

7 units

The senior-consultant playbook. When to push for a retained engagement, how to sell the partnership model, why retained converts better than no-cure-no-pay over a 12-month window.

For

Advanced

Senior consultants and agency owners. Anyone closing director-level placements.

Outcome

By the end

Pitch a retained engagement without losing the deal to a fee discussion.

Setup

3 units

  1. 01NCNP versus retained: when which9 min
  2. 02The partnership pitch9 min
  3. 03What 'exclusive' really buys you8 min

Practice

4 units

  1. 04Building a retained proposal10 min
  2. 05Drill: prospect resists retained8 min
  3. 06Drill: prospect resists partnership8 min
  4. 07Quiz: NCNP or retained for this brief8 min

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