Overview
8 units
The discipline of translating what you do into what the buyer gets. This course pairs every FAB to the pain point it answers, for candidates, prospects, and clients.
FAB construction
Foundation · 8 units · 45 min · NL/EN
For
Foundation
Anyone whose pitch sounds like a feature list. Every junior consultant.
Outcome
By the end
Construct a FAB on demand, paired to a stated or surfaced pain point.
Setup
3 units
- 01Why order matters: F · A · B5 min
- 02Mapping FAB to pain point7 min
- 03Length: three sentences, never four5 min
Practice
5 units
- 04FABs for candidates7 min
- 05FABs for prospects7 min
- 06FABs for clients (retention)6 min
- 07Drill: build the FAB from the pain point5 min
- 08Quiz: identify the broken FAB3 min
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