USPs and one-liners

Foundation · 6 units · 35 min · NL

Overview

6 units

Short-form pitch material. One-liners that survive being interrupted, that work as the closing line of a voicemail, and that can be cited back by the buyer two weeks later.

For

Foundation

Consultants who freeze when asked 'why should I work with you and not the other guy.'

Outcome

By the end

Have a set of three USPs you can recite from memory at any moment.

Setup

2 units

01What a one-liner does that a FAB doesn't5 min
02Sharpening: cutting the third sentence5 min

Practice

4 units

03Building a one-liner from a candidate pain point7 min
04Building one for a prospect7 min
05Drill: 12 scenarios8 min
06Quiz: which one-liner fits this buyer3 min

Ready to work through this program? Training exercises and assessments are inside the platform.