Recruitment training for agencies
Your billers learned the trade from whoever sat next to them. IPMERC turns that into a curriculum: structured programs, scored practice, and a knowledge base built from 25+ years of real agency calls.
What you get
- A curriculum new consultants start on day one, instead of learning by shadowing
- Scores per consultant and per framework phase, so you coach the phase, not the person
- A knowledge base searchable by situation, objection or keyword, fast enough for mid-call
- Group training guides so every office runs the same session
- Preparation templates for every meeting type, BD and candidate side
- A REST API and plugins that surface the right answer inside your own CRM
An agency's margin lives in conversations: the cold call that gets past the gatekeeper, the intake that produces a fillable brief, the objection about the fee, the close that turns a maybe into a signed terms-of-business. Most agencies train those conversations once a quarter, on a slide deck, with no scores and no follow-up.
The cost shows up as inconsistency. Your top biller closes the fee conversation the same way every time. The consultant two desks over improvises it, and you find out in the numbers a quarter later. When the top biller leaves, their version of the playbook leaves with them.
IPMERC puts the playbook in one place. Programs take a consultant from foundations to advanced, every exercise is scored against a framework phase, and the knowledge base answers the mid-call question in seconds. Every entry was used on a real call before it entered the catalogue.
Where hiring conversations actually go wrong.
Five places the process looks fine on paper and the conversation loses the candidate.
The playbook leaves when your best biller does.
Five years of objection handling, BD scripts and process know-how walk out with a senior consultant. The catalogue is where that knowledge lives instead: written down, searchable, and trained against by everyone who joins after them.
Onboarding by shadowing costs you twice.
It ties up a senior consultant, and it transfers habits rather than method, including the bad ones. A new hire on a structured program reaches the standard your best people set, is scored at each phase, and frees the senior desk to bill.
The fee conversation is a trainable skill.
NCNP pressure, rebate demands, the client who wants three agencies on the role: these follow the same objection pattern every time. WRIOC gives consultants the structure, and the scored exercises show you who can actually run it under pressure.
See the weak phase before the bad month.
Pipeline numbers are lagging indicators. Skill scores per consultant and per framework phase are the early warning: if half the desk is weak on Probe, next quarter's briefs will be thin. One training session fixes a phase; a bad quarter is harder.
It plugs into the CRM you already run.
IPMERC is not a CRM and does not want your pipeline. The REST API and plugins bring the right framework answer into your own system at the stage where it matters, so the method is present on the call, not in a binder.
The frameworks your team would train on.
Each one is a structure for a conversation, not a theory. Every entry in the catalogue maps to a phase in one of them.
IPMERC
The six-phase structure for a recruitment sales call, from opening to a confirmed next step. The spine of BD calls and intakes alike.
WRIOC
Objection handling. Fees, exclusivity, counter-offers, and the competing agency the client mentioned in passing.
FAB
Turning what your agency does into what this client gets. Every FAB is paired to the pain point it answers.
SPIN
Discovery questioning. The difference between taking a job order and understanding one.
Questions we get asked.
How is this different from hiring a sales trainer?
A trainer runs a day and leaves. IPMERC is the system that remains: programs consultants work through at their own pace, exercises that are scored, and a knowledge base the team searches mid-call. Many agencies use both, with the trainer working from the same frameworks the platform scores against.
Does it replace our CRM or ATS?
No. IPMERC is a training and knowledge platform. It connects to the CRM you already use through a REST API and plugins, so the right framework answer appears at the relevant pipeline stage in your own tool.
We are a small agency. Is this built for us?
Plans start at five seats, and solo operators use the platform as a reference book. The catalogue is the same at every size; what scales is the management layer: scores per consultant, group session guides, and multi-office views.
Can we add our own scripts and material?
Yes, on the Agency and Enterprise tiers. Custom entries are authored alongside our team so they stay consistent with the framework structure and remain searchable in the same catalogue.
Is the content available in Dutch?
Yes. The catalogue is bilingual, Dutch and English, and every consultant chooses their own content language. Search handles Dutch morphology, so 'bezwaren' finds what 'bezwaar' would.
Someone else in the process?
Hand a colleague the page written for their side of the conversation.