12 programs · 6 domains · 2 languages
The six-phase call structure, from Intro to Close, with a worked example per phase.
12 units · 80 min · NL/EN
Feature · Advantage · Benefit. In that order. Always.
8 units · 45 min · NL/EN
Memorable lines that compress your USP into one sentence.
6 units · 35 min · NL