12 programs · 6 domains · 2 languages
Feature · Advantage · Benefit. In that order. Always.
8 units · 45 min · NL/EN
Memorable lines that compress your USP into one sentence.
6 units · 35 min · NL
Mindset principles: no jargon, take a position, 30/70 talk ratio, control the agenda.
8 units · 45 min · NL